Thursday, January 18, 2018

Ungabbable logo for Slate


Slate is one of the oldest online-only publications, once a part of MSN. It takes the form of a political magazine. This week, Slate launched a new website with a new logo. New York-based Gretel designed the new branding assets, while the editorial design was mostly done in-house.

The old logo had been used since 2006. The new version keeps the maroon color used by Slate since its foundation. Slate prides itself on not publishing bullshit and that may be the reason why they haven't published a bullshit rationale for their new logo design. Instead they contently say it "really feels like us".

Wednesday, January 17, 2018

Royal bed icon for KungSängen


Bed and mattress warehouses tend to be awful places, and their flashy branding reflects that. Swedish retailer KungSängen sought to counter that impression last October by introducing a new visual identity, created by Stockholm-based Ström & Jag.

KungSängen beds are made to order by hand, and this premium aspect of the manufacturing wasn't reflected by the previous branding. KungSängen means "the King's Bed" in Swedish and the design team clearly fell in love with the idea of combining a crown and a bed into an icon. It is supported by clear typography and a deep blue colour.

Tuesday, January 16, 2018

Happier smiley for Norwegian payment system Vipps


Vips is the leading mobile/cash free payment systems in Norway, used by over half the population. In December, it revealed a refreshed identity by Scandinavian Design Group.

Vipps launched in 2015 with an identity designed by Anti, using the same "sea green" colour as its then-owner, Den Norske Bank. Last autumn, Vipps separated itself DNB and became an independent company co-owned by most Norwegian banks. The change of color marks this separation. In an interview with Kampanje, SDG said the previous logo contained "Norway's surliest smiley" and that the new version has been translated into a true emoji that can take on many feelings.

Monday, January 15, 2018

Millford flattens balls for Dutch lottery


Lotto is the Dutch state-run lottery, operated by Nederlandse Loterij. Back in November, it introduced a refreshed look, created by Millford.

This is an interesting real-world exercise in applying the "flat" design trend onto a cheesy 3D look, while otherwise not changing too much in the basic structure of the logo.

Wednesday, January 3, 2018

Kunskapskanalen gets on the grid


Kunskapskanalen ("The Knowledge Channel") is a Swedish TV channel dedicated to educational programming, operating by the public broadcasters. In December, the channel launched a new website, featuring a new visual identity designed by Dallas Motion Agency. The actual channel still uses the old logo, but will probably adopt the new one later on.

The new identity is based around the idea of knowledge leading to more knowledge, with Kunskapskanalen acting as a guide in the "knowledge grid".

Tuesday, January 2, 2018

Clean square for Carré Noir


Carré Noir, formed in 1973, is one of France's oldest brand design agencies, with its work often featured here. Back in December, it revealed a new logo for itself.

The old logo had been around at least since the mid-80s. It was very much of its time and it is remarkable that it had been used for so long. The new simplified logo consists of a square with wordmark set in a Gotham-ish typeface, with the accent over the E rendered as a notch in that letter.

Wednesday, December 27, 2017

Year in review 2017

Here's a review of 2017 in logo form, featuring the most interesting and notable projects from the past year. A list of 500+ entries has been reduced to about 100 logos selected based on various criteria.